Yayınlar

Identifying Specific Interest Areas of Twitter Users Tweeting About Cryptocurrencies

Authors: Samet Sayın, V. Aslıhan Nasır, & A. Onur Durahim

Journal: International Journal of Business Information Systems

Citation Info: Sayin, S., Nasir, V. A., & Durahim, A. O. (2023). “Identifying Specific Interest Areas of Twitter Users Tweeting about Cryptocurrencies”. International Journal of Business Information Systems Vol. 42 (2), February, (forthcoming).

Determinants of Smart Home Adoption and Differences Across Technology Readiness Segments

Authors: Basarir-Ozel, B., Nasir, V. Aslihan & H.B. Turker

Journal: Technological Forecasting and Social Change

Citation Info: Basarir-Ozel, B., Nasir, V. Aslihan & H.B. Turker, (2023). “Determinants of Smart Home Adoption and Differences Across Technology Readiness Segments”.  Technological Forecasting and Social Change. Vol. 197. December Issue. Article 122924. 

The Factors Affecting Gen Z’s Loyalty Toward Online Marketplaces

Authors: Nasir, V.A., Turker, H.B., Aykac, E.D., & E.B. Unal 

Journal: 24^th Annual International Conference of Global Business and Technology Association(GBATA)

Citation Info: Nasir, V.A., Turker, H.B., Aykac, E.D., & E.B. Unal (2023). “The Factors Affecting Gen Z’s Loyalty Toward Online Marketplaces”. 24^th Annual International Conference of Global Business and Technology Association(GBATA) on July 10-14, Prag/Czech Republic, 415-423.

Consuming and Engaging With News in Social Media: Do All Users Have Similar Motives

Authors:  Turker, H.B., Nasir, V.A., Sucu, Y., & Yilmaz, B

Journal: 24^th Annual International Conference of Global Business and Technology Association(GBATA)

Citation Info: Turker, H.B., Nasir, V.A., Sucu, Y., & Yilmaz, B. (2023). “Consuming and Engaging With News in Social Media: Do All Users Have Similar Motives? 24^th Annual International Conference of Global Business and Technology Association(GBATA) on July 10-14, Prag/Czech Republic, 547-557.

Identifying the Key Drivers and Barriers of Smart Home Adoption: A Thematic Analysis from the Business Perspective

Authors: Birgül Başarır Özel, Prof. Dr. Hande B. Türker, & Prof. Dr. V. Aslıhan Nasır

Journal: Sustainability

Citation Info: Basarir-Ozel, B., Turker, H.B., Nasir, V.A. (2022). “Identifying the Key Drivers and Barriers of Smart Home Adoption: A Thematic Analysis from the Business Perspective”, Sustainability, Vol: 14, No: 15 (SSCI).

Proje Adı: Creating Enhanced Experiences via Audio-Visual Sensory Technologies in the Digital Commerce Environment

Proje Yöneticileri: Prof. Dr. Hande B. Türker & Prof. Dr. V. Aslıhan Nasır

Proje Ekibi: Selen Alkım Gündüz, Özge Deveci & Can Kantarcı (Boğaziçi Üniversitesi Business Information Systems (BIS) Tezsiz Yüksek Lisans Mezunları)

Projenin Ana Teması: “Annual Business Administration Conference on Digital Challenges and Strategies in a Post-Pandemic World” konferansında sunumunu yaptığımız bildirimizde, tüketicilerin dijital ortamlarda “duyusal pazarlama” deneyimine yaklaşımı ve bu alanda yakın gelecekte bizi nelerin beklediğini anlattık.

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Segmenting consumers based on social media advertising perceptions: How does purchase intention differ across segments?

Authors: V. Aslıhan Nasır, Alican Keserel, Onur Eren Sürgit, & Mehmet Nalbant

Journal: Telematics & Informatics

Citation Info: Nasir, V. Aslihan, Keserel, A.C., Surgit, O.E, and Nalbant,M. (2021). “Segmenting consumers based on social media advertising perceptions: How does purchase intention differ across segments?”, Telematics and Informatics. Vol. 64, November. 101687. ISSN 0736-5853. https://doi.org/10.1016/j.tele.2021.101687.

What drives Instagram usage? User motives and personality traits.

Authors: Esra Koçak, V. Aslıhan Nasır, & Hande B. Türker

Journal: Online Information Review

Citation Info: Kocak, E., Nasir, V. A., & Turker, H.B. (2020). “What drives Instagram usage? User motives and personality traits.” Online Information Review, 44(3), 625-643.

Factors  Determining the Adoption of Sharing Economy Models in the Travel  Context

Authors: Hande B. Türker, V. Aslıhan Nasır, U. Ergüney, & C. Şenel

Citation Info: Turker, H. B., Nasir, V. A., Erguney, U., Senel, C. (2018), “Factors  Determining the Adoption of Sharing Economy Models in the Travel  Context”, Emerging Trends in Marketing & Management (ETIMM), pp.  57-58, Bucharest, Romania, September 27-29.