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Social media has been valued as the collection of interactive communication platforms supported by internet-based information technologies. With its impressive ascent in recent years, social media has been heralded as a promising research area in various contexts including information systems, data analytics, social networks, communication technology, and social behavior. Social Media Lab deals with social media concept and its impact on both digital and social structure by composing information and communication technology domains with social media analytics and social sciences. Our lab aims to make contributions into the academic knowledge accumulation on social media by forming collaborations with academicians and business professionals.