About Us

Social media has been valued as the collection of interactive communication platforms supported by internet-based information technologies. With its impressive ascent in recent years, social media has been heralded as a promising research area in various contexts including information systems, data analytics, social networks, communication technology, and social behavior. Social Media Lab deals with social media concept and its impact on both digital and social structure by composing information and communication technology domains with social media analytics and social sciences. Our lab aims to make contributions into the academic knowledge accumulation on social media by forming collaborations with academicians and business professionals. Our substantial publications and future research projects intend to introduce a better understanding of human-technology engagement on social networking sites and shed light on social media research studies with the expect of presenting further research avenues. Our main research areas include the application of social media communication strategies to performing different business models, social media influence on communities, social network analysis on relationships, social media related smart technologies and sharing economy.