Yayınlar

2026

Exploring consumer motives for engagement with branded content on Instagram: A focus group study in Turkey

Authors: Hande B. Türker, V. Aslıhan Nasır, E. Koçak

Citation Info: Kocak, E., Nasir, V. A., & Turker, H. B. (2026). “Exploring consumer motives for engagement with branded content on Instagram: A focus group study in Turkey”. Atlantic Journal of Communication, 34(1), 56–78. https://doi.org/10.1080/15456870.2025.2491553 (Scopus)

2025

Demystifying and Framing the Sharing Economy Literature: An In-Depth Content Analysis

Authors: Hande B. Türker, V. Aslıhan Nasır, R. Yaşar

Citation Info: Yasar, R., Turker, H.B., and Nasir, V. Aslihan (2025). “Demystifying and Framing the Sharing Economy Literature: An In-Depth Content Analysis”. Journal of Cleaner Production, Vol. 520, Article: 146131, https://doi.org/10.1016/j.jclepro.2025.146131, (SCI-exp.).

2024

Critical Success Factors of Co-innovation Platforms: A Systematic Literature Review

Authors: Hande B. Türker, V. Aslıhan Nasır, E.Öztürk

Citation Info: Ozturk, E., Nasir, V. Aslihan, and Turker, Hande B. (2024) “Critical Success Factors of Co-innovation Platforms: A Systematic Literature Review”. Innovation & Management Review, Vol.21, Issue: 3, pp. 168-181. (Scopus).

The Determinants of Omnichannel Integration in Fashion Industry

Authors: V. Aslıhan Nasır, Hande B. Türker, G. Uzun, R. Kuzu

Citation Info: Nasir, V.A., Turker, H.B., Uzun, G., & Kuzu, R. (2024). “The Determinants of Omnichannel Integration in Fashion Industry”. 6th International Conference on New Trends in Management, Business and Economics, on October 25-27, Nice/France.

Using the Nostalgia Appeal in Advertising: A Study on its Effect on Brand Perception

Authors: V. Aslıhan Nasır, Hande B. Türker, B. Şırman, Ö. Özelli

Citation Info: Turker, H.B., Nasir, V.A., Sirman, B., & Ozelli, O. (2024). “Using the Nostalgia Appeal in Advertising: A Study on its Effect on Brand Perception”. 6th International Conference on New Trends in Management, Business and Economics, on October 25-27, Nice/France.

2023

Identifying Specific Interest Areas of Twitter Users Tweeting About Cryptocurrencies

Authors: Samet Sayın, V. Aslıhan Nasır, & A. Onur Durahim

Journal: International Journal of Business Information Systems

Citation Info: Sayin, S., Nasir, V. A., & Durahim, A. O. (2023). “Identifying Specific Interest Areas of Twitter Users Tweeting about Cryptocurrencies”. International Journal of Business Information Systems Vol. 42 (2), February, (forthcoming).

Determinants of Smart Home Adoption and Differences Across Technology Readiness Segments

Authors: Basarir-Ozel, B., Nasir, V. Aslihan & H.B. Turker

Journal: Technological Forecasting and Social Change

Citation Info: Basarir-Ozel, B., Nasir, V. Aslihan & H.B. Turker, (2023). “Determinants of Smart Home Adoption and Differences Across Technology Readiness Segments”. Technological Forecasting and Social Change. Vol. 197. December Issue. Article 122924.

The Factors Affecting Gen Z’s Loyalty Toward Online Marketplaces

Authors: Nasir, V.A., Turker, H.B., Aykac, E.D., & E.B. Unal

Journal: 24^th Annual International Conference of Global Business and Technology Association(GBATA)

Citation Info: Nasir, V.A., Turker, H.B., Aykac, E.D., & E.B. Unal (2023). “The Factors Affecting Gen Z’s Loyalty Toward Online Marketplaces”. 24^th Annual International Conference of Global Business and Technology Association(GBATA) on July 10-14, Prag/Czech Republic, 415-423.

Consuming and Engaging With News in Social Media: Do All Users Have Similar Motives

Authors: Turker, H.B., Nasir, V.A., Sucu, Y., & Yilmaz, B

Journal: 24^th Annual International Conference of Global Business and Technology Association(GBATA)

Citation Info: Turker, H.B., Nasir, V.A., Sucu, Y., & Yilmaz, B. (2023). “Consuming and Engaging With News in Social Media: Do All Users Have Similar Motives? 24^th Annual International Conference of Global Business and Technology Association(GBATA) on July 10-14, Prag/Czech Republic, 547-557.

2022

Identifying the Key Drivers and Barriers of Smart Home Adoption: A Thematic Analysis from the Business Perspective

Authors: Birgül Başarır Özel, Prof. Dr. Hande B. Türker, & Prof. Dr. V. Aslıhan Nasır

Journal: Sustainability

Citation Info: Basarir-Ozel, B., Turker, H.B., Nasir, V.A. (2022). “Identifying the Key Drivers and Barriers of Smart Home Adoption: A Thematic Analysis from the Business Perspective”, Sustainability, Vol: 14, No: 15 (SSCI).

2021

Proje Adı: Creating Enhanced Experiences via Audio-Visual Sensory Technologies in the Digital Commerce Environment

Proje Yöneticileri: Prof. Dr. Hande B. Türker & Prof. Dr. V. Aslıhan Nasır

Proje Ekibi: Selen Alkım Gündüz, Özge Deveci & Can Kantarcı (Boğaziçi Üniversitesi Business Information Systems (BIS) Tezsiz Yüksek Lisans Mezunları)

Projenin Ana Teması: “Annual Business Administration Conference on Digital Challenges and Strategies in a Post-Pandemic World” konferansında sunumunu yaptığımız bildirimizde, tüketicilerin dijital ortamlarda “duyusal pazarlama” deneyimine yaklaşımı ve bu alanda yakın gelecekte bizi nelerin beklediğini anlattık.

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Segmenting consumers based on social media advertising perceptions: How does purchase intention differ across segments?

Authors: V. Aslıhan Nasır, Alican Keserel, Onur Eren Sürgit, & Mehmet Nalbant

Journal: Telematics & Informatics

Citation Info: Nasir, V. Aslihan, Keserel, A.C., Surgit, O.E, and Nalbant,M. (2021). “Segmenting consumers based on social media advertising perceptions: How does purchase intention differ across segments?”, Telematics and Informatics. Vol. 64, November. 101687. ISSN 0736-5853. https://doi.org/10.1016/j.tele.2021.101687.

2020

What drives Instagram usage? User motives and personality traits.

Authors: Esra Koçak, V. Aslıhan Nasır, & Hande B. Türker

Journal: Online Information Review

Citation Info: Kocak, E., Nasir, V. A., & Turker, H.B. (2020). “What drives Instagram usage? User motives and personality traits.” Online Information Review, 44(3), 625-643.

2019

The Impact of Personality Traits on What Snapchat Users Share

Authors: Mustafa Can Akbaş & V. Aslıhan Nasır

Citation Info: Akbas, M. C., Nasir, V. A. (2019), “The Impact of Personality Traits on What Snapchat Users Share”, 20th International Conference on Social Sciences (ICSS), organized by EUSER, pp. 172-176, Zurich, Switzerland, 6-7 September.

Personality Trait Differences of Instagram Users and Non-Users

Authors: Esra Koçak, V. Aslıhan Nasır, & Hande B. Türker

Citation Info: Kocak, E., Nasir, V. A., Turker, H. B. (2019), “Personality Trait Differences of Instagram Users and Non-Users”, 20th International Conference on Social Sciences (ICSS), organized by EUSER, pp. 13-21, Zurich, Switzerland, 6-7 Septemb

2018

Factors Determining the Adoption of Sharing Economy Models in the Travel Context

Authors: Hande B. Türker, V. Aslıhan Nasır, U. Ergüney, & C. Şenel

Citation Info: Turker, H. B., Nasir, V. A., Erguney, U., Senel, C. (2018), “Factors Determining the Adoption of Sharing Economy Models in the Travel Context”, Emerging Trends in Marketing & Management (ETIMM), pp. 57-58, Bucharest, Romania, September 27-29.